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Terra — Developer Command Center

What It Is

About CRM

Terra is Haegl's CRM built specifically for land and plotted-development sales. It's a Developer Command Center that tracks project performance, plot bookings, sales revenue, and customer inquiries in real time, covering everything from leads and bookings to installments, documents, treasury, and team incentives.

CRM
Why CRM

Why It Matters

Plot-based real estate sales involve tracking bookings, installment payments, lead qualification, and site visits across a scattered sales team — easy to lose visibility on with spreadsheets. Terra puts collections, active bookings, available plots, and new leads on one live dashboard, with sales performance tracked against a monthly collection target.

Capabilities

Key Features

Sales Dashboard

Real-time view of collections, active bookings, available plots, and new leads.

Bookings & Installments

Track bookings and installment payment schedules per plot.

Lead Management

Qualify and track leads from first inquiry to booking.

Team & Incentives

Track team size, visit proofs, and incentive payouts.

Process

How It Works

Everything a developer needs to run sales, from lead to closed sale.

1

Add Projects & Plots

Set up your project and list available plots for sale.

2

Capture Leads

Track new leads and qualify them through the pipeline.

3

Manage Bookings

Convert leads into bookings and track installment payments.

4

Track Collections

Monitor monthly collections against target in real time.